Is Mining Search Keywords Some Kind of Data Mining Task?

Recently I noticed there are many keyword research tools are available in digital marketplace which help to identify niche keywords for promoting or advertising of specific product. Some businesses also lately eager to find search keywords which are relevant to their product or service promotion. Among other reason is because optimizing search keywords is critical to get a higher ranking in the current search engines. In term of data mining task, the data source here are the biggest on-line database (WWW), specifically search keywords of the available search engines.

Before we start, let me explain why search keywords are important to many search engines. For example, Google’s seach engine does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google’s search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.

According to the Microsoft adCenter Labs, keyword research technology goes beyond traditional data mining because of the scale and scarcity of the data. For example, in the study of keyword semantics alone, there are many potential relationships such as synonymy, antonymy, similarity, membership, attribute, causation, hierarchy, and substance. Tools in the Keyword Research category exploit such relationships between the keywords.

We know that data mining tasks include classification, association rules, dependence modeling etc. Well, I can say that at least research keyword tools are belong to association rules task because this data mining tool provides a graphic view of the associations between entities by mining the co-occurrences of entities in search queries or search sessions. Such associations will be useful when creating query suggestions or analyzing user search patterns.

I have managed to try one keyword research tool available in the market called Keyword Research Pro. Keyword Research Pro pulls keywords from the biggest databases online, adding up to several million keywords. No other keyword tool is able to pull keywords from so many different keyword sources. In addition, it has a built-in ‘auto-digging’ feature that will dig down multiple layers of keywords to return to you the desired number of keywords you require. So for example, if you require 1,000 keywords for ‘weight loss’, Keyword Research Pro will fetch keywords and ‘auto dig’ until it returns you 1,000 ‘weight loss’ related keywords. Keyword data sources include:

– Google AdWords Keyword Tool
– Keyword Discovery
– Wordtracker
– 7Search
– Miva
– YouTube
– Ask.com
Keyword Research Pro will not only tell you how popular any keyword is, it will also tell you how much competition there is, how many people are advertising on those keywords, how much they are paying, their actual ad copy, you can even view your competitors actual landing pages!

Keyword Research Pro Analysis Options:
– Competition: Google, Yahoo & Bing (Phrase or Broad Match, AllInTitle (default) & AllInAnchor)
– Search Volume: Google (default), Wordtracker, 7 Search, Keyword Discovery
– Keyword Effectiveness: Keyword Effectiveness Index (default) & R/S Ratio
– Pay-Per-Click Info: Average Cost-Per-Click (Broad, Phrase, Exact) and Competing Ads (Analyze competitors’ PPC ad copy and actual landing pages with ease!)

For More Information about Data Minining click here

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Hot Udemy Big Data Courses for $19 Now

Are you looking to upgrade your Big Data skills? Great news because popular online course Udemy is having a hot promotion. Get any course for $19, up to 90% off usual price! The offer expires April 29, 2015. Among Big Data courses to grab are:

Master Hadoop Cluster Administration – mastering the Hadoop Cluster Administration with multinode setup.
Become a Certified Hadoop Developer – learn Hadoop from an expert, get certified & bag one of the highest paying IT jobs in current times.
Learn Hadoop, MapReduce and BigData from Scratch – a Complete Guide to Learn and Master the Popular Big Data Technologies.
Learn NoSQL Database Design From Scratch – the Complete Guide to Master NoSQL and MongoDB.

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Big Data News 23 Apr 2015

Big Data News Highlights:

The Third Phase of Big Data

Re/code
The demand for higher-capacity, higher-performing systems is driving us toward the third phase of the Big Data revolution. In the first phase, we saw …

Big Data Looms as Next Battle in Europe

Wall Street Journal
“I think big data is the next big topic” in the European Union for U.S. technology companies, said Alec Burnside, an antitrust lawyer with Cadwalader, …

How Big Data Is Changing Healthcare

Forbes
If you want to find out how Big Data is helping to make the world a better place, there’s no better example than the uses being found for it in healthcare.

To Benefit From Big Data, Resist The Three False Promises

Forbes
Big data solution providers make big promises. Just plug your data into our solution, they say, and we’ll deliver a stream of insights that allow you to …

Surge in real-time big data and IoT analytics is changing corporate thinking

TechRepublic
Big data that can be immediately actionable in business decisions is transforming corporate thinking. One expert cautions that a mindset change is …

How Large Companies Are Building Big Data Teams, And How Startups Can, Too

Forbes
Big data is big business, but it can be hard for startups to understand how they can get in the game. Fortunately, the same tactics that Fortune 500 …

From Big Data to Big Bets on Food Science

Wired
Modern data science started at places like Google, Amazon, LinkedIn, and Facebook. Yes, mathematicians have practiced statistical analysis since …

Twitter and Big Data Could Predict Emergency Room Rush Hours

Newsweek
Research that will be published in the IEEE Journal of Biomedical and Health Informatics combines Twitter posts and air quality and hospital data to …

2 Big Data Companies to Invest in Now

Motley Fool
According to IDC, Big Data and the analytical tools used to generate actionable results will become a $125 billion industry this year. As impressive an …

How Big Data Is Changing The CFO Role

Forbes
Over the next decade, big data is going to be a game-changer and a truly disruptive force across the globe, and Syncsort is poised to continue its role …

BLOGS

Big Data and cloud projects can go horribly wrong. Don’t let

… before coming to completion than they are to go smoothly. But when it comes to cloud and Big Data projects, the failure rate is disturbingly high.
WEB

Teradata Data Warehouse Appliance 2800 Targets Big Data Analytics Tasks

Tom’s IT Pro
Teradata has announced the new Teradata Data Warehouse Appliance 2800. Developed in partnership with hardware maker Dot Hill Systems Corp.

Will EMC Surprise Q1 Earnings Backed by Big Data Business?

Yahoo Finance
We expect EMC’s Big Data business to drive first-quarter results as it is a fast-growing segment. According to IDC’s research, the Big Data and services …
Why Your Business Needs a Big Data Strategy

Dataversity
David A. Kelly of Teradata recently wrote in Forbes, “Whether you fully believe the hype or not, big data will continue to have a fundamental impact on …
How big data is changing the CFO role

Thoughts on Cloud
Big data has impacted the salaries of traditional accounting and finance professionals; they remained stagnant or declined.
Princeton consortium formed to visualize Big Data

Princeton University
With that in mind, Princeton University has formed a consortium that will share efforts to turn mountains of scientific data into eye-friendly computer …
How can East Asia make the most of big data?

Agenda – World Economic Forum
While many CRE professionals have embraced big data, there is still a disparity between aspiration and reality. According to a new Forrester …

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Data Science News 17 April 2015

Data Science News Highlights:

The data science ecosystem, part 3: Data applications

Computerworld
Remember that quote I started part two with? About data scientists wanting better tools for wrangling so they could work on the “sexy stuff”? Well, after …

Cybersecurity, data science and machine learning: Is all data equal?

Computerworld
Positive data, i.e. malicious network traffic data from malware and cyberattacks, have much more value than some other data science problems.

7 guerrilla tactics for retaining data scientists

TechRepublic
The ABCs of retention won’t cut it for data scientists, which is why you must use creative tactics. Try these out-of-the-box retention strategies.

JHU Researchers to Launch New Coursera Specialization Focused on Genomic Data Science

GenomeWeb
The newly-minted Genomic Data Science specialization features six non-credit courses that provide a coherent introduction to some common tools of …

Top Online Engineering School Responds to Industry Appetite for Data Science, Energy, and …

PR Newswire (press release)
The new Data Science certificate includes three courses in big data analysis, machine learning, and principles of database systems, with substitutions …

State Street, Berkeley and Stanford form data science consortium..

Finextra (press release)
“We are excited to be working with leading data scientists to tackle the immensely complex data challenges that face our clients and the institutional …

Genomic Data Science Course Invades MOOC Platform

International Business Times AU
A genomic data science course designed by John Hopkins University would soon hit massive online open course platform Coursera.org, a Forbes …

How Disruptive Are MOOCs? Hopkins Genomics MOOC Launches In June

Forbes
Of course the content today is different, particularly in the sciences–no one even knew what DNA was 200 years ago–but the way we teach has barely …

TOM STILL: Data science is learning as it grows

Kenosha News
Data science is a fancy term for statistics. It’s the extraction of knowledge from data, which can be derived from multiple digital sources and turned into …

NCDS Takes Action on Big Data

insideHPC
Big data is such a hot topic it has finally outgrown the descriptor ‘big’. From scientific journals to the popular press, so much has been said about big …

BLOGS
NASA’s Space Apps Challenge Tries to Coax More Women to Data Science

Xconomy
NASA officials visited New York in the fall to pick up some ideas on how women in the data science and tech community were doing and how to make …

WEB

the Dutch Data Science Summit

Technische Universiteit Eindhoven
the Dutch Data Science Summit. On December 1st 2015, another Dutch Data Science Summit will take place at TU/e. First confirmed speakers are …

Tackling big data: How Europe is trying to bridge the data science skills gap

Guest contributor Jonathan Keane takes a look at this space and how the European Data Science Academy wants to bridge the big data skills gap.

Three Reasons Data Scientists Might Prevent The Next Market Collapse

Attunity
Data science might be our best hope for better predicting and averting market panics like we saw in late 2008.

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